Itsumo - Yunoki mug, 30 cl, white - blue

The Itsumo - Yunoki mug by Alessi is part of a tableware collection designed by Naoto Fukasawa, where minimal aesthetics meet carefully considered details. The pieces in the collection are decorated with a graphic pattern by Japanese artist Samiro Yunoki that brings a subtle sense of rhythm and liveliness to the design. Itsumo means everyday and forever in Japanese, a meaning that can also be felt in the collection’s timeless, gently curved design. The mug is ideal for coffee, tea or hot chocolate – whatever suits your taste. 

Introduced in 2024, the Itsumo – Yunoki tableware combines a clear design language with expressive decoration, creating a cohesive whole that suits both everyday moments and more refined table settings. The versatile pieces invite you to mix and match plates, bowls and cups for different occasions, while each piece also stands out beautifully on its own. 

Naoto Fukasawa

Samiro Yunoki

Founded in 1921 in Omegna, Piedmont, by Giovanni Alessi, the Italian brand Alessi has its roots in the region’s long-standing tradition of cold metalworking. From the very beginning, Alessi has embraced a philosophy of excellence that has positioned it as a key figure among Italy’s leading design factories.

Throughout its history, the brand has partnered with more than 300 renowned designers and architects, resulting in thousands of creations – many of which have become celebrated icons of contemporary design.